Gross revenue is the number owners quote each other. Net margin is the number that decides whether you are still trading in three years. Here is the line-by-line.
By the Food Truck OS team — built alongside Kicking2Cones, a working Oklahoma food truck · Updated August 2026
Abstract percentages are hard to argue with, so here is a concrete month for a single truck grossing $25,000 — roughly a $300,000 year. Your own numbers will differ, but the shape of the thing rarely does:
Total costs: $19,025. Net: $5,975, or about 24% — before the owner takes a wage. Pay yourself a modest $3,500 for what is realistically 55 hours a week, and the business net lands near $2,475, just under 10%. That is a healthy truck. It is also why the gap between "we did $25,000 last month" and "we made money last month" is where most owners get lost.
Now run the same month with 40% of orders coming through a delivery app at 25% commission. That is $10,000 of sales giving up $2,500. The truck's net profit goes from roughly $2,475 to a loss of $25 — on identical sales, identical hours, identical work. Nothing else on the P&L can swing the result that hard in a single line.
This is the entire argument for owning your ordering channel. A flat monthly fee for your own site and ordering link costs about $79; the commission on the same volume costs thousands. You do not have to refuse the apps outright — many trucks use them deliberately as paid customer acquisition — but every order you can move to your own link is close to pure margin recovered.
In rough order of how much they move the number for a typical truck:
The most useful habit available to a truck owner is also the least common: after each service, record gross sales, food cost, hours paid, and the location. Within a month you will know which spots carry their costs and which have been quietly subsidised by your good ones. Monthly reporting averages that signal away completely — which is why owners can work harder every month and watch the net go nowhere.
Net margin of 6-15% of gross sales is the realistic range for an established single truck, with well-run operations reaching the upper end. That is built from roughly 28-35% food cost and 25-30% labor. A truck netting under 5% is usually losing it to one identifiable line: commissions, food cost, or a location that does not carry its fixed costs.
Almost always one of four things: delivery-app commissions of 15-30% on a large share of orders, food cost drifting above 35% because prices never followed supplier increases, over-portioning of 10-15% that nobody has measured, or fixed costs sized for a truck that runs more services a week than yours does. Work through them in that order.
For most owners, a $300,000 gross year produces something like $18,000-$45,000 in net profit, before their own wages if they have not been paying themselves properly. This is why owner salary belongs in the costs rather than being confused with profit — a truck that only works when the owner is unpaid is not yet a business.
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